Poster Proposal for

Wakin Chau Concert

The direction is to create a vintage look and feel for Wakin Chau (周华健) Concert posters, as the singer is targeted to attract middle-age crowd. The use of vintage element, the retro radio and casette, and the contrasting colour for the casette version, is to remind the targeted crowd of their era. The former (retro radio) version is chosen by client.

Client / 

Resort World Sentosa

 

Role / 

Art Direction and Execution

 

Year / 

2018

RWS_18-077 Wakin Chau Concert_MarketingS
RWS_18-077 Wakin Chau Concert_MarketingS