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Key Visuals for Teafolia

National Day Drink

Teafolia launched a new drink for 2019 Singapore National Day. Since it was a drink for National Day, team has chosen something that is red which is perfect for the occasion.

 

The idea for 1st proposal is to use the natural ingredients that are used to make the drink to form the crescent and stars from Singapore flagSignifying this is a national drink for everyone during this celebratory season.

 

2nd proposal uses iconic Singapore buildings to give a local flavour in the visual. The drink is surrounded by all these iconic architecture which can only be found in Singapore with the main ingredients cherry and strawberry popping around. The mix use of line graphics and real images give a fun and contemporary vibes, which is the charm of Singapore city.

Client / 

Teafolia

 

Role / 

Conceptualisation, Art Direction and Execution

 

Year / 

2019

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National Day